Levelwear x NFL
Beyond Sunday

The Opportunity

Launch Levelwear’s first NFL collection while establishing a more elevated, design-led point of view within licensed sportswear. The goal was to move beyond traditional fan apparel and create a platform that could connect sport, style and culture.

The Opportunity

Launch Levelwear’s first NFL collection while establishing a more elevated, design-led point of view within licensed sportswear. The goal was to move beyond traditional fan apparel and create a platform that could connect sport, style and culture.

My Role

Launch Levelwear’s first NFL collection while establishing a more elevated, design-led point of view within licensed sportswear. The goal was to move beyond traditional fan apparel and create a platform that could connect sport, style and culture.

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Prior to launch, wild postings were posted in urban areas of key markets Toronto, Montreal, Vancouver with a simple QR code linking to landing page with teasers of new designer brand collections.

Prior to launch, wild postings were posted in urban areas of key markets Toronto, Montreal, Vancouver with a simple QR code linking to landing page with teasers of new designer brand collections.

Photography: Matt Watkins, Kyle Wilson
Director: Sean Cartwright
Creative Director: Christine Kwan
Art Director: Grace Boivin
Editorial: Ben Kriz
Fashion Direction: Andy Chitty
Styling: Chunyu Yuan, Bridget Pineda
HMU: Emanuela Farano