Christine Kwan is a creative director with a focus on fashion, luxury, and lifestyle brands.

With a background in design and photography, her work spans brand strategy and identity, integrated campaigns, content, digital and e-commerce, social, editorial and retail experiences. She has led multidisciplinary in-house creative teams as well as photographers, directors, production partners and agencies, translating business and brand objectives into cohesive creative expressions across every consumer touchpoint.

Her approach combines strategic thinking with a strong visual point of view and hands-on creative direction. From defining brand platforms and creative systems to developing campaigns and overseeing production, she works across disciplines to ensure the idea remains consistent, relevant and distinctive from concept through execution.

Her experience includes work for Harry Rosen, Holt Renfrew, Canada Goose, Menē, and leading international fashion and luxury brands.