Expand Harry Rosen’s lifestyle authority beyond the wardrobe and introduce customers to a curated home assortment in a way that felt credible to the brand.

The Strategy

Working with designer Brian McCourt, we transformed the Yorkdale store into a shoppable living environment where furniture, objects and accessories could be discovered within fully styled spaces. QR-enabled merchandising connected the physical installation to an expanded digital experience, allowing the idea to move seamlessly between store and online.

My Role

Creative direction across the campaign and experience, including photography, film, digital storytelling and the translation of the concept across physical and online touchpoints.