Shaping a more approachable, fashion-forward expression of sustainable luxury for the Holt Renfrew H Project brand via its Conscious Fall campaign. The campaign centered around the H Project team alongside a curated edit of conscious fashion, lifestyle, and design pieces, creating a sense of authenticity and personal connection rather than traditional retail polish.

Featuring Alexandra Weston and the H Project Team.

My Role

Creative direction and photography, defining the visual approach and translating
H Project’s sustainability positioning into social and campaign content.